School of married life - not new, but quite a promising line of business, which with the right approach can bring good profits. To open your own school is not as difficult as it may seem at first glance. The main thing - to provide quality and interesting content, which will help coach-psychologist. But this is later, now you need to take the first steps and start gradually turning ideas into reality.
Relationship issues in the family have always been and will always be of concern to women, and the ways to solve them are an eternal topic for discussions between various specialists: psychologists, sociologists, lawyers. Your goal is to help a lady become a good wife, which is the school's task, but to help others you need self-confidence, life experience and some knowledge.
A specialized institution can be opened in a city where the demand for services of this kind is relevant and in demand.
- Step-by-step plan for starting a business
- A few organization issues, 6 items you need to know about
- 1. How much you can earn by opening a school of married life
- 2. How much money you need to start a business
- 3. What OKVED to specify when registering a school
- 4. What documents are needed to open a case
- 5. Which taxation system to choose for work
- 6. Whether permits are needed to open a school of married life
- Technology of school promotion and client attraction
- How and where to conduct trainings
- Best time to exercise
Step-by-step plan for starting a business
When you have made the decision to organize a matrimonial school, the following steps should be taken to implement the idea:
- Find an appropriate room with a convenient location in an area where there is a transport interchange. The area of such a room should be at least 40-50 square meters to comfortably accommodate your students.
- Procure the necessary equipment, furnishings, decorations, purchase furnishings for the future school.
- Address the issue of human resources. You will need a psychologist, coaches and other staff.
- Prepare program, training and lecture material.
- Conduct publicity for the school.
A few organization issues, 6 items you need to know about
When the question of the premises is solved, it is necessary to take care of the furniture and internal arrangement of the lecture hall. The necessary minimum includes:
- chairs for the audience;
- table for the coachee (coach);
- a modern projector that will be used to show slides on the screen;
- internal decor of the hall (room).
It is better to use the same style of furniture and decoration of the room. An important detail - avoid sharp angles and bright colors, give preference to natural shades of wood, pastel colors.
Another necessary thing is a video projector. Visual reinforcement of theoretical material is simply necessary during lectures. It helps to visualize important examples and contributes to a better assimilation of knowledge. So from the quality of video equipment will depend on the saturation of the lecture. Without it, it is difficult to maintain the right atmosphere, and the lesson will become dry and uninteresting listeners. Also dilute the training with practical exercises, it is excellent to work out techniques between the participants.
Let's move on to points of organization.
1. How much you can earn by opening a school of married life
The amount of income from the work of such a school depends largely on regional peculiarities of demand and the price of such services. But already in the first few months you can earn at least 100-200 thousand rubles. Payback of the school is possible in the first year of its work. An important criterion is the solvency of students, usually there are no problems with it, as these classes are common among solvent audience.
2. How much money you need to start a business
The amount of start-up investments depends largely on the price of renting premises in your region, the quality of repairs and the school's equipment. At a minimum, 250-300 thousand roubles will be needed at the start. 50-65 thousand will go to rent a room of 40 square meters (monthly fee). On such an area can take for training and lectures about 20 people. The rest of the amount will go to furniture, equipment and other expenses. Do not skimp on furniture, it should be comfortable and beautiful. The amount of expenses will include the salary of lecturers and coaches, who charge 15-25 thousand for one training session.
3. What OKVED to specify when registering a school
When registering this type of activity, it is necessary to be guided by OKVED code 74.84 Provision of other services.
4. What documents are needed to open a case
To open a school of conjugal life, you need to register individual entrepreneurship. Therefore, the following documents will be needed: a civil passport and an application for registration, a document on payment of the state duty, and a copy of the TIN certificate.
5. Which taxation system to choose for work
If a sole proprietorship is chosen as the form of business, the simplified taxation system (Simplified Taxation System) is suitable.
6. Whether permits are needed to open a school of married life
School of this profile does not require special permits, this activity is not licensed. However, the use of the premises will require compliance with sanitary, fire and environmental regulations.
Technology of school promotion and client attraction
Everyone can open their own "School of Married Life". It is not necessary to have any special skills and abilities, it is enough to know well what you will teach your students. At the same time, you must have organizational skills or find a person who will take them on. Without this, even the quality of the training won't matter much. The brand is important. You will be inviting the right experts to study and train the audience.
The main thing is that they should be successful and effective specialists with a good reputation and high qualifications. It is possible to invite a family psychologist, who will be able to suggest ways of solving problems and inspire confidence in the audience. Specialists will conduct thematic lectures, combining theory and practice, as well as counseling. The main condition for "accepting" such lecturers is, of course, their level of qualification and ability to "hold" the audience.
How and where to conduct trainings
The school of married life can be located in the center, with good transport links, and in the bedroom district of the city. In any case, at the entrance you need to place an attractive signboard with the appropriate inscription. The building itself should look neat and presentable. No pretentiousness, bright elements and shouting decorations - everything should be kept in a strict and classic style. The floor in this case also does not matter much. It can be a small single-storey room, or a spacious room in a multi-storey building.
Inside the hall should be decorated thematically: the walls should be decorated with panels, paintings or children's drawings on family themes. You can put flowers on the windows. The atmosphere in the lecture hall should be cozy and even a bit homely - this will provide an additional effect from the lectures and help listeners to a greater extent to penetrate the topic being studied.
If possible, a room for children should be organized in the same room. There kids will be able to spend time there, while their parents will get knowledge. In the playroom you will need to buy toys, books, entertaining games and other small things that will help to diversify their leisure time.
The participants of the lecture can be both married couples and single young people. The age and social status of listeners in this case is not limited in any way - absolutely everyone can attend the School of Married Life. The duration of one lecture should be at least 40 minutes. This is provided that only one theory is presented. Plus the same amount of time for the practical part of the class.
Best time to exercise
The School of Married Life can work only in the evenings or during the day. You set the schedule of its work individually, having agreed it with the lecturers. As practice shows, the peak attendance of such classes is in the evening, but this does not mean that the school can not work effectively in the daytime. It is just that in the evening classes will be attended by working people, and in the daytime by those who are on maternity leave or have certain working conditions (shift work, free schedule, etc.).
It is not bad if there is a small parking lot near the premises where the School of Married Life is located. Developed infrastructure around - supermarkets, catering facilities, stores will help to increase the flow of listeners and the popularity of the school. Placement of such a center inside a residential neighborhood, in a quiet and peaceful place, is also possible, but in this case you need to take more care of its advertising. Otherwise, visitors will simply not be able to find your school.
To maximize the effectiveness of the work you will need to pay attention to advertising: place appropriate ads near the location, on the Internet, start pages in social networks. Over time, or even at the start of the business, such advertising can be placed on billboards. Such a move will help to attract new customers and make your school more recognizable and known in the city.