Flower store business plan

Flower store - a profitable business, which will allow with minimal investment to receive a significant profit, because no holiday or celebration does not do without a bouquet. So flowers become a profitable business. But how much do you need to invest to open a point of sale of flowers?

Premises for flower store

The first thing you need to do is to choose a premises. This is quite difficult, as it is in most cases separate buildings near business centers, at bus stops, in crowded places, less often rented non-residential space on the first floors of multi-storey buildings. The business plan provides for 3 options for finding premises:

• Renting is problematic enough, as the "bread-and-butter" places are already occupied. But if you do manage to find premises, the rent for them will be somewhat higher than for an office or retail space in a business center. On average, you will have to pay 30,000-45,000 roubles per month for 30m of space²;
• Construction - modern technology makes it possible to build a store quickly. But it is associated with certain difficulties:

1. Buying a land plot, depending on the locality and district the cost can vary from 260,000 to 3,300,000 million rubles. But it is not always possible to do this. In most cases it is necessary to lease land from the city authorities;
2. Obtaining a building permit and implementing the construction project. Depending on the city, this can cost from 1,000,000 to 3,000,000 p.

• Buy a ready-made flower business. For example, its cost in Moscow starts at 1.3 million roubles, and in Krasnodar a flower store can be bought for 500,000. But here it is worth remembering that a ready-made business can harbor all sorts of dangers: debt obligations, all sorts of violations, lack of profit. Therefore, it is necessary to check everything carefully, from a legal and practical point of view, before executing the contract of sale. It should be remembered that no one will not sell a hen that lays golden eggs and flower business is no exception.

Flower store equipment

Once the premises have been found, the business plan involves calculating equipment costs. The first important thing to take care of is to keep the flowers in good condition for as long as possible. To do this in the room to maintain a temperature of +5º to +8º C. You can create such conditions in two ways:

• Install a powerful air conditioner, its cost from 40 to 55 thousand rubles. The minus of this method is impracticality - the constant cold can provoke colds in employees, not all customers will feel comfortable, and their interests must necessarily be taken into account. At the same time, drafts and temperature fluctuations (opening/closing the front door) will have a bad effect on flowers;
• Installation of a specialized refrigerated display case. This equipment will keep flowers for a long time and will create a comfortable microclimate for people in the store. The cost of such equipment on average - 60 thousand rubles, plus installation of 10-30 thousand. It is best to look for suppliers who in addition to the sale of installation and maintenance of equipment.

Pay special attention to the lighting. These should be daylight fixtures. The cost of one is on average up to 1,000 rubles.

It is absolutely necessary to take care of creating comfortable working conditions for the staff. This requires a water supply and a sanitary facility. With the second there are problems, because it is quite problematic to make a toilet in a limited space, especially if it is a freestanding building. But our example business plan offers a rational solution - to buy a portable bio-toilet, its cost is only up to 5 thousand rubles. But without plumbing can not do without, put in the financial plan for its installation of 10-15 thousand rubles. Also for the opening of a flower store need the following:

• Plastic vases - the cost of one on average 80-200 rubles. The total number is determined by the assortment, but let's assume that there will be 30 pieces. Total - 2,400-6,000 rubles;
• Decorating means, tools (scissors, stapler and others). For this it is necessary to put in the business plan 10-15 thousand rubles;
• Chairs, table (for flower arrangements) - 10 thousand rubles;
• A laptop (for sales records, reporting) - 21,000 roubles. But you can do without a camera, only up to 2,000 rubles. An ordinary notebook and pen can help with calculations, sales records;
• Security and firefighting equipment (fire extinguisher mandatory). For this we set aside 30,000 rubles.

Advertisement

Advertising campaign, its effectiveness determines the level of profit of the flower store. The problem here is that advertising is relevant only on the scale of the space adjacent to the store. It is difficult to imagine that a person will come from the other end of the city to buy a bouquet. Advertising of the flower store is designed to lure passers-by, attracting their attention. Therefore, effective will be: leaflets, banners, signs, stands, and it will cost inexpensive.

• The cost of 5 banners of 250×150 cm size - 3 000 rubles;
• The cost of one leaflet is 1.5 rubles - 1,000 pieces will cost 1,500 p. The same amount should be paid to the people who will distribute them.

Here the price depends on the size, complexity of design and the material used. In our sample business plan for a flower store, you need to spend from 6,000 roubles on outdoor advertising.

Own site is relevant for a flower store, if there is delivery. But here you need to additionally include in the business plan costs for transportation and wages of the deliveryman. The following should be taken into account:

• fuel;
• transportation shrinkage - repair and maintenance costs;
• MTPL;
• payment of fines for traffic violations.

These cost items are even approximately difficult to calculate, everything will depend on the rates in the labor market, gas stations, auto parts stores. It is best to draw up a separate business plan.

So, the site itself will cost from 15 to 80 thousand rubles. You can use an economical option and create a business card site, because flowers are simple equipment that requires a detailed description, and the store is not a company or corporation that needs a respectable online resource. The cost of a business card site starts from 2 000 rubles.

Selecting suppliers in the flower business

Paradoxically, but the flowers themselves in the development of a business plan occupy an insignificant part of the costs. For the purchase of the first batch is recommended to spend no more than 40 thousand rubles. At the same time, the advice remains standard:

• Be cautious, minimize risks;
• Cooperate with trusted suppliers (it is better to consult with knowledgeable people beforehand);
• Establish contacts with several suppliers at once, so that the flowers, their assortment is continuously updated.
• The assortment should be formed based on the monitoring of market conditions.

Suppliers, their resumes can easily be found on the Internet, but the sites will not tell the whole truth about their owners, so you need to be re-assured and check everything thoroughly.

Paperwork

This is a standard procedure that requires an entrepreneur to obtain taxpayer status by sole proprietorship. Of the monetary costs, it is only necessary to pay the state duty - 800 rubles. The registration process itself will take no more than a week. According to the legislation, the tax authorities must process the submitted documents within three working days. Obtaining the status of a legal entity in this case is inappropriate.

Conclusion

After the question: "How to open?" immediately becomes the question: "How much does it cost?" and here it all depends on the entrepreneur himself, on how effectively and efficiently he is ready to spend the start-up capital. Above is a business plan, which takes into account all the cost items with approximate, average cost. They are only a guideline in order to organize your business with relatively small investments, start a flower store from scratch. In addition to the financial plan must necessarily make an analysis of the market, competitors and what is equally important to assess the risks, otherwise the payback of the business will be extremely low, if at all. We hope that our ready-made business plan of flower store with calculations for 2024 year was useful for you!

It will be interesting to read:

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• Toy bouquets as a business
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  Where to start opening a flower store?

  Start by choosing a suitable location with high foot traffic, making an assortment and contracting with flower suppliers.

  What are the best flowers to include in the assortment?

  The assortment should include popular types such as roses, chrysanthemums and tulips, as well as seasonal and rare flowers.

  How to calculate the cost of bouquets?

  Factor in the purchase price of flowers, packaging, shipping costs, and markup to make a profit.