Ready-made business plan for opening a hairdressing salon

An economy-class hairdressing salon is an attractive option for starting a business in the beauty sector. Low prices for services make it possible to attract a wide range of clients with average and below average incomes - the largest category of the population. Even in periods of economic hardship, the demand for basic hairdressing services remains stable (the beauty market in Russia showed growth of about 10% even during the crisis of 2008-2012). Choosing the budget segment, the entrepreneur reduces the initial investment compared to the premium salon and can more quickly reach the payback. For example, the owners of a network of economy hairdressing salons note that one small point is able to bring a net profit of about 80-150 thousand rubles per month with the right organization. The economy-class format focuses on inexpensive and popular services (haircuts, styling) with a high flow of clients, which justifies the choice of this particular segment.

Business registration

Registration of an individual entrepreneur (IE) is suitable for opening a hairdressing salon - this format simplifies business and is suitable for domestic services (no medical license is required). Registration of an individual entrepreneur takes a few days and will cost about 800-1,000 rubles state duty. When registering, the appropriate OKVED codes are specified (for example, 96.02 - hairdressing services) and the taxation system is selected. The optimal option for Moscow is a simplified system (USN, 6% from income) or a patent for household services - they reduce the tax burden for small businesses. After registration of an IE, a package of documents must be prepared: a certificate of registration, registration with the tax office, a rental agreement for premises, and a conclusion or notification from Rospotrebnadzor and the fire inspectorate.

Hairdressing salon as an object is subject to sanitary-epidemiological control (SES) and fire inspection, therefore before the opening, it's important bring the premises into compliance with the norms: availability of water and sewage for head washing, ventilation, fulfilled finishing requirements (easily washable walls, tiles in the washing area), as well as equipping with fire extinguishers and fire alarm system. It is recommended to notify Rospotrebnadzor about the start of activity and invite the inspector only after the salon is fully ready. Obtaining a separate license is not required, but compliance with sanitary rules (SanPiN) and fire safety rules is mandatory. Also in the salon must be organized "consumer corner" (book of complaints, copies of necessary documents) and posted in a prominent place information about the mode of operation and IP.

Finding and renting premises

Choosing the right space is critical to the success of an economy hair salon. The recommended space for a salon with 4 workplaces is 30 sq.m. and up. In practical experience, a minimum of 4 barber chairs can be placed on ~30 square meters, but for a comfortable waiting room and convenience is better to provide 40-50 square meters. The room should be located in a residential area with high pedestrian permeability - the ideal option: the first floor of a residential building or retail outlet on the way residents "from home to work and from work to home". The proximity of so-called "traffic anchors" - traffic stops, supermarkets, schools, markets - will significantly increase the flow of casual visitors. It is desirable that the entrance to the hairdresser's shop was clearly visible from the street, had the opportunity to place a brightly colored sign.

Utilities are emphasized when selecting a space: water connection and drainage into the sewerage system are required for a hairdresser's wash, as well as sufficient electrical power (at least 5 kW for 4 workplaces) to operate hair dryers, machines and lighting at the same time. If the landlord has already equipped the point under the salon (there is a water distribution / sewerage, exhaust, fire alarm), it will reduce the cost of repairs and accelerate the obtaining of permits. In Moscow, rent is one of the biggest cost items: according to market data, the rent for a ~30 sq.m. space in a bedroom district is as follows about 50,000 rubles a month. In attractive locations the rate can reach 2 000-2 500 rubles per sq.m., i.e. up to 70 000-75 000 rubles per month.

When signing a lease agreement, it is important to specify the responsibility for utility bills and fire safety - often the owners of the premises take these issues upon themselves. It is also necessary to provide for a deposit (usually payment of the last month's rent in advance) - this should be taken into account in the starting budget.

Equipment and interior

To equip a hairdressing salon for 4 workplaces you will need to purchase professional equipment and arrange the interior in a functional but cozy style. Below are the main elements of equipment with approximate prices:

• Barber's chair - ~15,000 rubles per piece (4 pieces = 60,000 rubles). The chairs should be height-adjustable, durable and comfortable for clients.
• Mirror with shelf (hairdressing table) - ~5,000 rubles per piece (4 pieces = 20,000 rubles). Each workstation is equipped with a large mirror and a shelf/bench for tools.
• Hairdresser's sink (chair-sink for head washing) - ~40,000 rubles per set. One sink for 4 workplaces is enough (two sinks can be used in case of high load). The sink requires connection to water supply and sewage system.
• Tools and electrical equipment - ~5,000-7,000 rubles per seat (total ~25,000-30,000 rubles). This category includes a professional hairdryer (≈2,000 rubles), a haircutting machine (≈3,000 rubles), an iron/floater (~2,000 rubles), a set of scissors, brushes and combs, an electric razor for edging, and so on. Often masters have their own tools, but at the start of the business should provide a basic set.
• Tool cart - ~3,000 rubles per piece (4 pieces = 12,000 rubles). Mobile nightstands for each master allow to store and move tools.
• Sterilization equipment - ~10,000 rubles. We need a drying cabinet or ultraviolet disinfector for sterilization of instruments (combs, scissors) and a germicidal air recirculator (about 5,000 rubles) to comply with sanitary norms.
• Furniture for the waiting room - ~15,000 rubles. A simple sofa or a few chairs (≈10,000 rubles) and a coffee table (≈5,000 rubles), a rack for clients' clothes.
• Administrator's desk and cash desk - ~20,000-30,000 rubles. Even if it is planned to work without an administrator, it is necessary to equip a corner for payments: a small counter or table, an online cash register and a terminal for cashless payment. According to the requirements of the law, a sole proprietorship must have a cash register for issuing checks to customers (the cost of a fiscal registrar ~10,000-15,000 rubles, POS-system or computer ~15,000 rubles).
• Other equipment: video surveillance system (if necessary, ~15,000-20,000 rubles for a set of 2-3 cameras), music speaker for background music (~10,000 rubles), water cooler (≈10,000 rubles), safe for storing proceeds (~5,000 rubles). These items are optional, but may be necessary for safety and comfort.

The interior of an economy hair salon should be neat and functionalwithout expensive design. It is enough to perform cosmetic repairs: durable and easily washable floor (tile or laminate), painting the walls with light paint or washable wallpaper (compliance with SanPiN), good lighting (a combination of natural and bright artificial light over each workplace). The color scheme can be neutral with bright accents to create a feeling of cleanliness and coziness. You can place a few inexpensive elements of decor - mirrors in frames, posters with examples of haircuts, live plants - so that the salon did not look too ascetic. However, expenditures on elite interior and designer furniture in the economy-class format are avoided in an effort to minimize start-up investments. The main thing is to provide clients with cleanliness, convenience (comfortable chairs, Wi-Fi, fresh magazines) and a friendly atmosphere at minimal cost.

Personnel

The staff of a small economy-class hairdressing salon includes, as a rule, the master hairdressers themselves and a receptionist (if necessary). It is optimal to hire 4 hairdressing chairs to operate 4 hairdressing chairs 5-6 mastersTo organize a shift schedule. In the shift simultaneously work up to 4 hairdressers (according to the number of chairs), and an additional master is needed for substitutes on weekends and vacations. Different work schedules are possible: a popular variant - 2/2 daysWhen each master works two days in a row, then rests for two days. With this schedule for every two positions need 4 people, that is, to cover 4 chairs - just 6 hairdressers (four work every day, two in the weekend rotation). If the masters are 5, then some days 3 masters, some days 4, which is acceptable at the initial stage at part-load. The time of work of the salon is planned taking into account the needs of customers: for the bedroom district makes sense mode daily from 10:00 to 21:00(approximately 11 hours) to capture morning and evening hours on the way to and from work. Masters can work in shifts (e.g., morning and evening for 5-6 hours each) or each master runs a full day on his or her own schedule. The schedule is flexible, increasing the number of hairdressers on weekends and evenings when there is a greater influx of clients.

The question of the administrator is solved separately. The administrator performs the functions of recording clients, meeting and settling with visitors, maintaining order in the hall. In small economy-class hairdressing salons it is possible to reduce costs by working without an administrator - This model was chosen, for example, by the founders of the Fast Scissors chain, who equipped their salons with payment terminals and entrusted the payment to the masters themselves.

Our plan provides for 1 administrator working 5-6 days a week (5/2 schedule) to improve service. No additional staff unit is required to clean the premises - cleaning can be organized by the staff (daily masters clean the workplaces, once a week general cleaning by the administrator or incoming cleaner). You will also need an accountant (outsourced or incoming) to submit reports and accounts, because even with the simplified taxation system is important to properly maintain a book of income and expenses. These services usually cost ~5-10 thousand rubles per month, but in our plan they are included in other overheads.

Personnel Salary Calculation:

A fixed salary plus bonuses from revenue is budgeted to motivate employees. In the economy segment, piece-rate payment is often practiced - % of the cost of services (usually 30-50%). To simplify the financial plan, let's assume an average stable salary. For example, a hairdresser receives approx. 30,000 rubles per month (this could be a salary of 20,000 + ~10,000 bonus). Then the payroll would be: 4 hairdressers × 30,000 = 120 000 rubles. plus an administrator ~30,000 rubles. Total ~150,000 rubles per month on salaries. This figure corresponds to the average income of masters: about 1 500-2 000 rubles per day in economy class, which is achievable with streaming service. In reality, if the salon will go to a large flow of clients, masters can receive and more (then the share of variable costs will increase, and the net profit of the owner will be somewhat lower), but for planning take the average payroll.

When recruiting staff, it is important to find masters with work experience or specialized education. Despite the budget format, reputation and client retention depend on the quality of haircuts. It is desirable that at least one hairdresser has skills in men's and women's haircuts at once (universal), and others specialize (for example, 2 masters for women's haircuts, 2 - for men's, in different shifts). This will allow to provide a wide range of services. Before opening to conduct training standards of service: speed of service, courtesy, maintaining cleanliness of tools and workplace. Motivation of staff can be increased by a small bonus system (for example, a percentage of revenue over the plan or bonuses for positive feedback from customers). Having formed a close-knit team, the business will work steadily and will bring the stated profit.

Marketing and advertising

For first clients It is necessary to conduct an active advertising campaign in the area where the hairdresser's shop is located. The main methods of promotion for the economy segment:

• Bright signage. A conspicuous sign above the entrance, a clear name, perhaps an indication of prices ("Haircuts from 300 rubles") will immediately attract people passing by. The one-time cost of signage is usually included in the repair/equipment costs.
• Handing out leaflets and flyers. In the first month of operation, it is effective to attract visitors through printed advertisements. You can print, for example, 5,000 leaflets (approximately 5 rubles per piece = 25,000 rubles) and distribute them to mailboxes of nearby houses, on the windshields of cars, or hand them to passers-by by a promoter at the nearest subway/stop. The leaflet should include the address, services and promotions (e.g. 20% discount for the first visit).
• Internet advertising (geotargeting). Setting up targeted advertising in social networks (VKontakte, Instagram*) on the geolocation of the area or contextual advertising in Yandex Maps/Google Maps for queries such as "hairdresser's near" will help to reach those who are looking for online services nearby. The budget can be set small - about 5-10 thousand rubles per month for promotion on the Internet.
• Local announcements. Placing announcements about the new salon on bulletin boards of entrances, in nearby stores, fitness centers, kindergartens. This method is low-cost (you only need to print out the ads and arrange for placement).
• Promotions and loyalty programs. To retain customers, you can implement a "every 5th haircut is free" program or give discount cards for a 5-10% discount to regular visitors. The cost of these promotions is embedded in reduced profits from repeat services, but contributes to the growth of the customer base.
• Radio and announcements in the shopping center. If there is a shopping center or market nearby, you can place an inexpensive audio advertisement or announcement there. However, for an economy hairdresser's shop, it is the local channels and word of mouth that give the main return.

At the start, it is recommended to invest a tangible amount of money in marketing to make yourself known: experts estimate that an initial advertising campaign will cost up to 50 000 rubles. These funds will be used for printing materials, promotions and online advertising. In future months, advertising costs can be reduced - it is enough to maintain an online presence (update pages in social networks, respond to reviews on maps) and periodically hold local promotions. The planned monthly marketing costs will be approx. 10-15 thousand rubles. (targeting, printing flyers, small promotions). Customer service is very important: satisfied visitors will recommend an inexpensive and high-quality salon to their friends, ensuring an influx of new guests without additional advertising costs. On the sign and business cards must be indicated phone number and messengers for recording, as well as accounts in social networks, where you can see examples of work masters (photos of haircuts "before and after"). Regular posting of such examples and reviews will create trust in the salon. Combining the above methods, hairdressing salon will accumulate a regular clientele for several months. According to practitioners, the main role for the neighborhood economy hairdresser plays a successful location and offline advertising, as customers will not go across town for a cheap haircut - the emphasis is on reaching the audience nearby.

Financial plan

Service prices and revenue. The average check in an economy hairdressing salon in Moscow is about 500 rubles.. Basic services include men's haircuts (300-500 rubles), women's haircuts (500-800 rubles depending on hair length), styling (from 300 rubles), simple coloring or toning (1000-1500 rubles) and children's haircuts (300-400 rubles). To simplify calculations take the average income per client 500 rubles. With 4 jobs maximum salon can serve ~30-40 clients per day (if all the masters are busy all day). However, at the initial stage of loading will be incomplete - we plan a gradual increase in client flow as advertising and the emergence of regular visitors.

Start-up investments

The following is initial investment table to open a hairdressing salon for 4 places in Moscow. It includes the cost of registration, repairs, equipment, and working capital for the first few months of operation:

Explanation: the above figures correspond to the average price level for 2024-2025 in Moscow. In fact, the amount of investment may vary from ~800 thousand rubles to 1 million rubles, depending on the condition of the premises and the equipment chosen. So, if you manage to find a premise already with a ready finish for the salon, the cost of repairs will be reduced. On the other hand, if it will require major repairs or will be purchased better furniture, the budget may increase. Some items can be optimized: for example, to buy some of the equipment used or take in installments, to refuse to hire an administrator at the start, and so on. This plan includes a small reserve (unforeseen 30 thousand) to cover additional costs - obtaining missing permits, Internet/telephone connection, the purchase of small things (capes for haircuts, professional cosmetics for sale, etc.). The total investment of about 0.8-0.9 million rubles is confirmed by the experience of existing entrepreneurs and is considered a relatively low threshold of entry into the beauty business.

Monthly expenses

Once the business is up and running, the main fixed budget burden will be monthly operating expenses. Let's look at the structure monthly costs of an economy barbershop:

• Facility Rentals: ~50,000 rubles (calculation based on an area of ~40 sq.m. in a bedroom district of Moscow at ~1,250 rubles/sq.m.). This is a permanent payment under the lease agreement
• Payroll: ~150,000 rubles (salaries of hairdressers and administrator, calculated in detail above). As a percentage of future revenue, this is a significant part of the costs. At lower load can attract fewer masters (flexible schedule) and save on this article, or pay masters only a percentage of the services performed. But in our plan, the amount is fixed for stability.
• Utilities and maintenance: ~10,000 rubles. This includes electricity (hairdryers, lighting - up to 5,000 rubles), water and sewage (washing - ~2,000 rubles), garbage disposal, heating, etc. Perhaps some of these expenses (heating, water) are included in the rent depending on the contract. Internet and communication (telephone for recording) ~1,000 rubles are also included.
• Consumables: ~15,000 rubles monthly. These are shampoos, balms, styling products, disposable razor blades, shakes, gloves, disinfectants, detergent/laundry services for towels and negligees, etc. As the number of clients grows, material costs may increase (roughly proportional to the number of haircuts). For our volume 15 thousand rubles is enough, but if you add coloring services (expensive dyes), the article may be more.
• Advertising and Promotion: ~15,000 rubles per month. After the active launch (the first month) continue to invest in maintaining the influx of customers - targeted advertising, printing flyers, promotions. You can reduce this article to 5-10 thousand rubles over time, when there will be a base of regular customers, but for the first months take 15 thousand rubles.
• Other Expenses: ~5,000 rubles. This includes bank servicing of the sole proprietorship's account, acquiring (payment terminal commission for accepting cards), accounting support, minor repairs of inventory, purchase of new scissors as they get dull, etc.

Total monthly fixed costs are estimated at ~240,000 rubles. (in case of high advertising activity) and may decrease to ~220,000 rubles after entering the planned work. This amount is the starting point for calculating profitability; it is almost independent of the number of clients (conditionally constant). It is important to note that taxes under the simplified taxation system "Income" 6% are not included here and are taken into account separately when calculating net profit.

Revenue and profit forecast for the first year

Let's estimate how the revenue and profit of the hairdressing salon will grow by month during the first year of operation. The starting load is usually low, but thanks to active advertising and a good location is planned rapid growth of client flow. Below is an approximate dynamics by month:

Calculation Assumptions: Average check 500 rubles. The number of working days ~30 per month (salon without weekends). Monthly revenue of 200 thousand rubles corresponds to ~400 clients, that is ~13-14 haircuts per day in total (with 4 chairs it is an average of 3-4 clients per master per day - achievable from the street and on the campaign in the first month). Gradually the number of clients grows to ~1000 per month (≈33 per day) by the end of the year, which fills about 70-80% of the salon's workload during peak hours. The expense side is conventionally taken constant (240k), which is true up to a certain amount of revenue. In fact, some expenses (materials, advertising, bonuses to masters) will grow with the number of clients, but insignificantly compared to the revenue, so in the first approximation they can be considered fixed. Tax USN 6% from income is taken into account in the calculation of net profit (for example, with revenue 500 000 tax = 30 000, so in the table profit ≠ revenue - expenses, and a little less). Thus, at the end of the first month is expected a small loss (embedded in the start-up capital), from 2-3 months the business comes to the operating return (break-even), and from the 4th year it starts to bring a steady profit. By the end of the first year, monthly net profit exceeds 200 thousand rubles, which confirms the high profitability of the project (margin grows to ~45% of revenue due to economies of scale).

Breakeven point and payback period

Breakeven point - is the amount of revenue at which income covers all monthly expenses. It is estimated to be about 250,000 rubles per month. This corresponds to about 500 services (haircuts) per month or ~17 clients per day with an average check of 500 rubles. Having reached this volume of sales, the hairdressing salon will be able to cover rent, salaries and other bills on its own. In our forecast, such a level is reached by the end of the 2nd month of work, that is quite quickly. Such a quick break-even point is realistic due to the low threshold - only ~17 people per day (4-5 clients per each of 4 masters), which is achievable even with a partial load of chairs. For insurance, we have budgeted for the first two months of work (rent, salary) in the initial investment, so even if the break-even point moves to the 3rd month, the business will have a financial reserve.

Payback period of initial investment - is the period for which the accumulated profit will cover the invested ~0.86 mln rubles. According to the above forecast, the total net profit for 12 months will be about 1.0-1.2 million rubles, which fully recoups the investment. According to calculations, the project will pay off in approximately 10-12 months.Jobs. More conservatively, a return on investment can be expected during the first year-and-a-half. For example, if revenue will grow more slowly (say, up to 400 thousand rubles by the end of the year instead of 500 thousand), the payback will move closer to 15-18 months. However, practice shows that small hairdressing salons "at home" go to the planned indicators in the first year: according to industry surveys, the payback period is 12-18 months, and the average net profit of a successful point ~70-100 thousand rubles. per month. Our plan laid out a more optimistic scenario (200+ thousand rubles / month by year), which can be achieved with proper marketing and a good location. In any case, even in a moderate version of the economy hair salon remains a fast-paying business - much faster than many other types of small businesses.

Risks and contingency plans:

In order to achieve these indicators, it is necessary to ensure the quality of services and a constant inflow of new clients from the very beginning. Competition in Moscow is high, and periods of downtime are possible. As a safety net for the financial plan is recommended to have a reserve for 2-3 months of expenses (about 500 thousand rubles.) to cover costs if revenue temporarily decreases. You can also consider expanding the list of services to increase income - for example, organize a workplace manicure or eyebrow artist in a free corner (this is a minimal investment, but will attract an additional stream of customers). Another way to increase profits - the sale of related products (shampoos, styling products) in the reception area, which can add 5-10% to the revenue. However, all additional services should be introduced only after the main process has been fine-tuned. fast and quality provision of low-cost haircutswhich is the core of the economy-class business model.

Conclusion

Opening an economy-class hairdressing salon for four places in Moscow is a realistic and economically sound project. With a starting investment of about 0.8-1 million rubles, it is possible to launch a profitable business with a quick payback period of about a year. The key success factors are the right location, compliance with sanitary and fire requirements, minimization of costs and effective marketing at the local level. By offering affordable prices and a decent quality of service to the residents of the neighborhood, a loyal customer base can be built up in just a few months. Business plan showed that even at moderate prices and costs hairdressing salon is able to bring a stable profit. In the long term, having gained a foothold on the point, the entrepreneur can consider expansion - opening another one of the same hairdressing salon in another neighborhood, developing a network of economy salons. Thus, the chosen format is optimal for a novice entrepreneur in the field of consumer services: it combines low barriers to entry, stable demand and quick financial results with competent management.

Please note that all components of the calculations in the sample depend on the region, competition and properly conducted assessment of the sales market. Only in the last 5 years, the number of open salons has increased in 400%, so think properly before investing money and opening a sole proprietorship. We hope that our free hairdressing salon business plan with calculations 2024 of the year was interesting and useful for you!

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  Where do I start writing a business plan for a hair salon?

  Start by identifying your target audience, calculating start-up costs, and choosing the right location.

  What services are important to include in a hair salon?

  Basic services shall include haircuts, styling, coloring and hair care for different age groups.

  How to calculate the profitability of a hair salon?

  Factor in the cost of services, the number of clients per day, and the regularity of their visits to project profits.