Pet owners usually do not spare money for the maintenance of their pets, many are ready to pay any amount for the treatment of a pet. And it is not only wealthy owners who do this, but also people with average incomes. According to official studies, the Russian Federation lacks clinics for the treatment of animals, so this type of business can be very profitable. A ready-made business plan for a veterinary clinic with calculations for 2024 will help.
Market Analysis
Before you launch your veterinary clinic Analyze the situation in your region - how many people keep pets, how many clinics are already operating, how much demand there is for them. It does not make sense to open a new veterinary clinic in every city. It is important to set prices no higher than the market average and make sure that people are willing to pay for veterinary services.
Finding a room
Here the main factor is compliance with the Sanitary and Epidemiologic Service, and the main problem is the order to open the office no closer than 50 meters from residential buildings. To fulfill this condition, the veterinary clinic must be located on the very outskirts of the city. It is quite difficult to find non-residential premises that meet this condition.
Room area - from 20 to 80 m2. Usually you have to do a complete renovation, global remodeling. Here everything depends on the area of the room, as well as the depth of its modernization. To save money, you can make repairs on your own. The walls should be tiled or covered with washable paint.
Another obstacle is the need to obtain consent from neighbors - tenant firms. This can be problematic in some cases. Not everyone will want to listen to the noise of pets.
The premises should have a reception, primary examination room, diagostic room, operating room, bathroom, laboratory. Good transportation accessibility is important.
The solution to the problem with the premises is to work on-site, but in this case, the capabilities of the veterinarian are significantly reduced, because the full range of services can be provided only if there is a specially equipped room.
Surgical interventions and a number of other procedures and manipulations cannot be performed at home. Therefore, a veterinary clinic requires its own premises where examinations, surgeries, procedures and rehabilitation of animals will take place.
Equipment procurement
This is a fundamental cost item for veterinary activities. In 2024, it will range from $70,000 to $230,000. Here is a sample list:
- surgical and veterinary tables,
- scales,
- stretcher-carts,
- surgical lights,
- anesthesia equipment,
- sterilizer,
- animal baths,
- injection cages.
- Ultrasound machine,
- Analyzers,
- X-rays,
- Tartar remover
Often used equipment is purchased to reduce costs. But it is necessary to thoroughly inspect it to ensure that it is in good working order. A veterinary clinic must provide quality services, and this is not possible with poor equipment.
Business formalization
Registering a veterinary clinic is a complicated process. You will need to register an IE or LLC. OKVED code 75.00.2 - Veterinary activities for pets
After registration, the premises and equipment are inspected by Sanitary and Epidemiological Service staff to ensure that it complies with industry regulations. It is important to convince the Ministry of Internal Affairs staff that potent drugs will be stored in accordance with the requirements.
You don't need a license for a veterinary clinic. But if you're planning on it:
- vet;
- transport, market and store medicines on a wholesale scale;
- selling pet accessories,
then you will need a license in accordance with Russian Government Decree N 1081 "On licensing pharmaceutical activities". It is issued by Rosselkhoznadzor. The validity period is five years.
A license is also required for surgical procedures involving the use of potent drugs.
A person who provides specialized care for animals must register with the regional veterinary authority.
X-ray installation shall be registered separately. It is necessary to submit an example of the project of redevelopment of the premises and installation of equipment with calculations for approval to the Sanitary and Epidemiological Service.
Attention! The development of the project with calculations, as well as its implementation, should be carried out exclusively by certified organizations and certified specialists. Only after all the work is completed does the veterinary clinic receive permission to use X-rays. It is impossible to do without it - it is a powerful diagnostic tool and an additional source of income, which will begin to bring profit immediately after opening.
In order to open a veterinary business, it is necessary to spend a lot of time, effort and money to obtain a package of authorization documents.
Personnel
The problem of hiring employees for a veterinary clinic has been acute in previous years and remains so in 2024. The reason is the lack of qualified personnel.
The solution is to employ young specialists and turn them into veterinary luminaries. The business plan should include a certain amount of money for staff development.
You need two or three veterinarians, as well as an administrator, lab technicians, incoming cleaner and bookkeeper.
Marketing plan
Outdoor advertising, local media (newspapers, TV) and the Internet are considered the best channels for promoting a veterinary clinic.
Place information about yourself on bulletin boards, forums, attract traffic to your site through contextual advertising. Promotion in social networks works well. Think through a bonus program for regular customers. Another option is to sponsor an exhibition for animals in exchange for the opportunity to advertise.
Opening costs
A sample list of expenses.
- Repair - 400 thousand rubles.
- Rent for 2 months -150 thousand rubles
- Equipment, instruments, preparations - 700 thousand rubles.
- Office equipment and furniture - 200 thousand rubles.
- Registration - 10 thousand rubles.
- Advertising - 40 thousand rubles.
- Other expenses - 50 thousand rubles.
- Reserve - 200 thousand rubles.
In total, opening a veterinary clinic requires at least 1.75 million roubles. The figures may vary depending on the region, area and condition of the premises.
Revenues
On average, an examination of the animal costs 400 rubles, vaccines - from 500 rubles, ultrasound - from 600 rubles. In addition, it is possible to provide services of animal haircutting, or services of a traveling veterinarian.
Estimated income calculation:
Average check - 800 rubles.
Number of clients - 20 per day
Monthly revenue - 450 thousand rubles.
In this case, minus monthly expenses (for rent, wages, utilities and advertising will take about 300 thousand rubles per month) you can count on a profit of 150 thousand rubles per month.
A veterinary clinic pays for itself within two years on average.
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We hope you found our 2024 veterinary clinic business plan with calculations useful. Please note that these are only approximate figures, for the preparation of a business plan it is better to contact specialists who will calculate more accurately.
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