Fresh bar: 5 drinks that customers will love

Freshly squeezed juices are enjoyed by children and adults alike. They are tasty, healthy, energizing and health-enhancing. That is why it makes sense to open your own fresh juice bar.

Fresh bar is a point of sale of drinks made from fresh berries and fruits. The word comes from the English "fresh" - fresh. On the territory of Russia, such points appeared not so long ago. But they are already popular and bring the owners a good income.

How fresh bars originated and how much they bring in

The idea came to us from the USA. Bars selling fresh juices and cocktails without alcohol are a powerful trend and a dynamically growing segment in the catering industry. In America and in the West, they have long since taken a strong position. In the United States, for example, the earnings of all owners of jus bars amount to about three and a half billion dollars. An impressive sum for a seemingly not very serious business.

In Russia, the number of frosh bars is also steadily growing, especially in cities with a million inhabitants. Already last year there were over 2,000 such bars in fifteen megacities, including 850 in the capital. Their role is played by the popularity of such outlets and small investments with which you can start a business. The advantages of opening establishments can also include high profitability, the ease of preparing drinks, and the possibility of placing them in a small area.

Fresh bars: varieties

Fresh bars (smoothie bars, jus bars) are divided into:

• cell phones;
• stationary.

Mobile bars are more suitable for seasonal trade. For them it is enough to have a small kiosk, to which it is necessary to supply electricity. The place of such outlets is on embankments, beaches, in parks, crowded streets. During the season you can earn very good money.

But it is not a bad idea to open a stationary outlet. This can be done in shopping malls, cinemas, spas, fitness clubs and train stations. The daily revenue here will be less, but the income is constant and stable.

A Fresh bar can be opened from scratch or by franchise. We shall consider both options.

Fresh bar: documents 🗂

In Russia, when registering a fresh-bar, it is most profitable to register as an individual entrepreneur.
If the point will be located in a shopping center, fitness club etc. you will have fewer headaches. You will not need to obtain permits from the State Fire Inspectorate, spend on renovation and interior design.

When registering, it is necessary to select the OKVED code. A code that includes the production of fruit and vegetable juices and the serving of beverages will be suitable. After registration and obtaining a TIN, it will be necessary to choose a taxation system.

Registration with the Social Fund, Medical Fund and Pension Fund and the conclusion of a lease agreement are also required. Entrepreneurial activity requires opening a bank account.

In Russia, IE must have a contract with a fiscal data operator. Before starting a business, a cash register is registered and checked for compatibility with the software. The paperwork usually takes no more than a week. Licenses for a frosh-bar will not be required, since it does not trade in alcoholic beverages. 10,000 roubles is sufficient to draw up the documents.

How to choose a room

The first thing to consider when opening a jus bar is the high footfall of the point. If you want to trade products all year round, look for a place not far from bars and restaurants. To place the point will require a maximum of 5-6 squares. The best option is to locate at the entrance or on the first floor of a shopping center in the format of an island.

Such a format will also give visitors the opportunity to see how the making a drink. It is desirable that the staff does not make juices in advance, especially since it is a perishable product. Let the drinks be prepared in front of the visitors.

If you want to have additional income, venues for exhibitions and festivals are suitable. But bear in mind that natural juices are not cheap products. So your potential customers are unlikely to be from the student population.

What kind of equipment is needed for a juice bar

The most important thing for a business is the purchase of good equipment. This is one of the biggest start-up costs. What you need to purchase:

• the bar;
• a showcase where samples can be displayed;
• various juicers;:
• a fruit peeling machine;
• fruit and ice cream coolers;
• closets;
• mixer;
• blender;
• coffee machine;
• cash register.

When you buy the equipment, consider the service. If there is no warranty service, it is better to go to another supplier. The equipment will work constantly, 10-12 hours a day, and breakdowns are inevitable. Without a warranty, a significant amount of revenue may be lost on repairs.

In addition to the equipment, you will need to purchase utensils: plastic glasses, plates, spoons, cocktail tubes, napkins. These expenses need to be added to the monthly expenses.

It is very important to attract customers with colorful signage and logo to be applied on the counters.

This is a brand by which visitors will recognize your establishment or even a chain of establishments. Leaflets, flyers which can be handed out on the streets will also attract the attention of potential clients. A minimum of 200,000 roubles will be required for everything.

What kind of staff would be suitable to work in a frosh bar 👬

Anyone can be taught to work on equipment quickly. It seems that there should be no problems with the selection of personnel. People with at least a little experience in the trade up to the age of 45 will do. But it is the choice of personnel that can cause a number of problems and difficulties.

First, it is necessary to hire at least two people who will work 7\7 days, or 3/3 days. The time of care of the point should coincide with the time of work of the shopping center, or any other institution in which it will be located. It is necessary that the workers get along, and do not cause you unnecessary problems.

Second, employees must be communicative, decent, able to keep clean on the dot. It is not enough to say "thank you for your purchase, come back again". It is important how you say it, how you say it in a tone of voice, how you smile at the customer, so that when they see your friendly attitude, they will want to come back again.

Beverage salespeople need to add 10-12 % of sales to their wages to keep them motivated by performance.

Juices and smoothies: how to sell profitably

When organizing the business will have to face the high cost of raw materials and the problem of storing fruits and vegetables, which do not last long even in the refrigerator.
For drinks, it is better to take cheaper products: apples, oranges. But even two and a half kilograms of relatively inexpensive and juicy oranges will yield only five glasses of freshly squeezed juice. To recoup costs, you need to make a 300 percent markup. Not every visitor to a shopping center will be willing to buy produce at that price. To reduce it, you can:

• to sell drinks with ice in them;
• Include more smoothies in the assortment, adding ice cream and yogurt to the drinks,

It is not bad to sell coffee drinks as well, as people are used to high markups on this product. Sales can increase:

• detox cocktails;
• takeaway juices (bottled);
• gifts to children in the form of stickers, stickers, etc.

But the most important thing is to popularize your products, because in Russia, frosh bars are not yet widespread as in Japan or Europe.

How to make a menu

The assortment of a frosh bar should be based on the positioning of the establishment as a healthy food outlet. Most often, fresh bars are located in shopping centers, where a wide variety of catering outlets operate. Therefore, it is best to include in the menu more diverse drinks, which do not have competitors.

But if the institution is located on the beach, in a business center or fitness center, the assortment should certainly be light snacks. For a fitness center, low-calorie fruit salads, fruit bars, mashed potatoes, fitness tea are suitable. In a business center - cupcakes, ice cream, cookies, strudels.

It is advisable to include 5 different drinks on the menu:

• fresh juices (2-4 varieties);
• smoothies;
• carbonated and mineral water;
• coffee;
• tea (regular and phyto);

What else can be included in the assortment? Sometimes the owners of frosh bars in cities with millions of inhabitants sell extracts of medicinal plants. In Japan, you can even buy natural cosmetics. But whether such a product will be in demand among Russian consumers is difficult to say.

How much does it cost to open a fresh bar

Opening costs businesses will largely depend on the cost of the equipment. This is the main item of expenditure. The table below shows approximate calculations of start-up investments in a jus bar.

Total 323,000

This is the minimum amount with which you can start a business, investments can reach 500-600 thousand rubles, depending on the location of the point and equipment.

How much you can earn 💰

Investments with a good choice of location and good traffic pay off in a year or less. The business is very profitable, as the mark-up on drinks reaches 300% for juices and 200% for smoothies. The cost of a glass of orange juice averages 40 rubles. It is sold at a price of 120 rubles.

That is, the profit from one liter of juice will be 400 rubles. You can sell 30 liters a day, and 50 liters in the season. That is, you can earn 360,000 roubles from juices alone. Include desserts, smoothies, tea and coffee. Revenue in this case can reach up to 800,000 roubles.

It's good to open several outlets at once, but if you don't have much experience, try starting with one.

Juice bar: pros and cons

Marketing moves are essential to the success of an establishment. Do you want your products to sell better? Then do the following:

• Provide several tables and chairs for the convenience of customers;
• Sell juices and other beverages for take-out;
• Make or purchase colorful glasses for the kids.

A lot will depend on the successful choice of location and the correct allocation of finances. But the business has its positive and negative sides. The pros include:

• year-round demand for beverages;
• high profitability;
  would
• a strong return on investment.

But there are pitfalls:

• Expensive products (not everyone will spend so much money on juices when there is an opportunity to buy reconstituted juice;
• possible rise in the price of raw materials (prices do not stand still and can change at any minute).

Therefore, first of all, assess the market, see how the competitors work and calculate your forces, and then already begin to do business.

Fresh bar franchise

Despite the fact that the business of making fresh juices came to Russia not so long ago, there is already an opportunity to organize a franchise business. It is an additional investment, but at the same time a guaranteed help.

For example, Juicy BAR franchisors offer to launch the business in 2 weeks with a lump sum contribution of 100,000 rubles and royalties of 1% from the third month of operation. The business should pay for itself in 7 months.

Vita Juice, which launched a franchise last year, started from scratch with only an island selling orange juice. Now you can buy a franchise with furniture and good equipment for 2,950,0000 rubles. There are many options for starting a business, you have to choose the one that suits you.

Conclusion

Fresh bars are becoming one of the popular trends in Russia. Fresh juices and smoothies are bought with pleasure by people who are trying to lead a healthy lifestyle. Despite the high prices for the product, well-located outlets bring the owners a good profit.

It is important to purchase good equipment for pressing several juices. Apple, orange, grapefruit juice will do for starters. Over time, you can expand the assortment to include light desserts. But you need to take into account the purchasing power of the population and the price of raw materials, which often fluctuate.