How to open a pizzeria

Fast food is becoming increasingly popular, especially in megacities. The main consumers of fast food are young people and middle-aged people. Among all variants of "fast food" (gambourbiers, shawarma, etc.) one of the most popular and favorite customers - pizza. According to statistics, every minute in Russia eat about 400 slices of pizza. This dish can be sold with a large markup, which promises high profitability. Let's talk about how to open a pizzeria.

Business Features

According to the calculations of statistical centers, the catering market is growing by 25% annually. This is a very high growth rate. But there is a downside here - the bigger the market, the more offers and higher the competition. 

There are no obvious leaders among pizzerias. In each region there are two to five large chains that compete with each other. Popular brands do not always manage to keep the bar high quality, so the consumer will never refuse to try pizza from a new pizzeria. You can start with one single caféand eventually get the network up and running. 

Despite the competition, it is possible to take your market share in this niche if you offer a really high-quality product. Today there are pizzerias even in small towns, and they often combine two specializations: Italian and Japanese cuisine, i.e. pizza and sushi and rolls.  

8 business formats

The first thing to pay attention to is the format of the establishment. The main formats are:

• A classic restaurant or cafe. This is an institution with 20-25 tables, a cozy hall, a small kitchen and a staff of professional cooks. The facility is themed and focused on Italian cuisine, that is, it serves not only pizza, but also other dishes, which, incidentally, are also in high demand. The businessman needs to establish contacts with suppliers of quality fresh products and hire top-class cooks. The menu is based on classic Italian dishes (lasagna, pasta carbonara, spaghetti bolognese) according to original recipes. 
• A kiosk selling kono pizza. This variant of serving the dish was invented by the Italians themselves. Pieces of pizza are sometimes difficult to hold with your hands, so they began to be wrapped in a cone, as grandmothers used to twist newspapers for seeds, and began to be sold in such a convenient format as fast food.
• Pizza shop. It's a small pizzeria that consists only of a kitchen and a take-out area. There is nowhere for customers to eat, so they buy takeaway food. Pizza shop is usually opened in large shopping centers, where the flow of people does not dry up from morning to evening. The main advantage of this format over the food court - a small area, and therefore savings on rent. The opening will require about 500,000 rubles. This option can be classified as a budget option.
• Delivery Service. Another popular option, which does not require special expenses (you do not need to rent a large premises, buy furniture for the hall, and pay salaries to service staff). It is necessary to organize a courier network and run a good advertising campaign.
• Food court. A highly sought after business format for those who don't want to deal with finding customers. When you open businesses You can get within 800,000-1,000,000 rubles. Usually food courts are opened on the upper floors of shopping centers. The food here should be inexpensive and tasty.
• Pizza truck. An original idea that originated in the United States. Pizza in a van can be sold whole or by the slice. The main advantage of this business format is mobility. You can put your pizzeria on wheels in all the "hot" spots of the city, where large concentrations of hungry people gather. This format will cost about 700 000- 800 000 rubles. The lion's share of the costs will have to buy the van itself and equipment for cooking pizza.
• Pizza bar. Another budget format (starting capital of about 600,000 roubles). The bar serves not only pizza, but also all sorts of snacks (sausages, chips, fries, burgers, desserts, drinks). The establishment is aimed at a young audience that likes to gather in the evenings to have a few drinks, chat and watch soccer.
• Pizzamats. Vending novelty for the domestic consumer. We are already accustomed to machines that prepare coffee, but now there are also units that exchange pizza slices for money. They can be of two types. The first work according to a simplified scheme. The machines are loaded with half-finished pizza. After purchase, the machine opens the sealed packaging and sends the dish to the oven. Advanced pizzemats conduct the entire cycle of preparation: from kneading the dough to baking.

Making pizza - technology and peculiarities

The cost of a pizza is calculated with the help of flow charts. This is a special documentation that specifies the exact recipe of a particular dish and the consumption of each ingredient. With this information, you can calculate the cost of each type of pizza. If you take the "average" pizza, its cost will be about 130-140 rubles, and the markup can reach a record 300-400%.

In order to ensure high profitability of the enterprise, the ratio of production cost to the final price of the finished dish should be at least 1:5. The quality of the products must be taken into account. If the entrepreneur chases after second-grade raw materials at low cost, his fantastic markup will cause a lot of questions from customers who are unlikely to return to this institution.

Pizzeria: a step-by-step start-up plan

Opening a pizzeria is a business with high profitability (about 60%), high product demand, quick payback and relatively with a little seed money. When opening a pizzeria there is no need to hire a large staff, and the simple technology of production allows you to hire even beginners . Before opening, the entrepreneur must go through three preparatory stages:

• Detailed study niche with a search for the most dangerous competitors.
• Concept Selection. Everyone knows that the design of an establishment is a trump card in the hands of its owner. The first thing that attracts a new client is a beautiful picture. And its retention is the task of good cuisine.
• Business Plan Writing. This is the most important stage, at which the costs of all items are calculated, the payback period, and the promotion strategy is chosen.

Business registration

A pizzeria is a catering establishment, and the registration process for it is the same as for any café. You need to register a sole proprietorship or LLC and obtain a permit from the Sanitary and Epidemiological Service, the fire inspectorate, Rospotrebnadzor, and a trading permit from the local administration. If you are planning a network, or you have several founders, or you plan to sell alcohol - open a business in the format of an LLC. For other cases, a sole proprietorship is sufficient. 

OKVED codes for registration:

56.10 "Restaurant activities and food delivery services".

56.10.1 "The operation of full-service restaurants and cafes, cafeterias, fast food and self-service restaurants."

Tax system - simplified (usually the simplified taxation system of income minus expenses with the rate of 15% of net profit).

You will need to collect an impressive list of documents - lease agreements, contracts with suppliers and employees, as well as contracts with sewage services, garbage disposal, disinfection and disinfestation, TIN and OGRN certificates, safety log, conclusion from Rospotrebnazdor on the compliance of the institution with the requirements of the Sanitary and Epidemiological Service, contracts with the Sanitary and Epidemiological Service and firefighters, documents from the tax office on the registration of cash registers, certificates for finishing, approved by the Sanitary and Epidemiological Service assortment and list of goods agreed with Rospotrebnadzor, license to sell alcohol - if you sell it, certificates for products, medical books for all employees.

Premises requirements

Premises requirements depend on the format of the business. If you work with delivery, location is of key importance. If it is a family café, you can open an establishment in a bedroom community.

Pizza Cafe Requirements:

• The area is about 80 square meters;
• parking lot;
• sewerage, ventilation and other communications;
• additional rooms including kitchen, storage and sanitary facilities for staff and visitors;
• transportation accessibility and walkability.

It is better to choose a room that does not require renovation. In addition, you should consider design and interior.

Equipment

Approximate list of equipment for a pizzeria:

• the furnace;
• oven
• dough mixer, dough divider, flour sifter;
• freezers and cold rooms;
• vegetable slicer;
• fryer;
• dishwasher;
• juicer;
• coffee machine,
• inventory - boards, knives, racks, containers and food containers.

The exact list also depends on the format of the pizzeria. For a delivery service, a sink, ovens and kitchen tables are sufficient.

You will also need furniture in the hall (tables, chairs, sofas, hangers) and dishes, decorative items, cash register, terminal for cashless payment.

Personnel

You'll need:

• pizza maker - at least 2;
• dishwasher - 1 or 2;
• waiters (for cafes, the number depends on the area);
• janitor;
• courier,
• an operator to receive orders (if you work online)

Usually pizzerias work without weekends, so the staff works in 2 shifts. All employees must have medical certificates. It is very desirable to hire workers with experience.

Menu

The pizzeria menu usually includes about 10 types of pizzas, including the most popular ones - Margarita, 4 cheese, chicken pizza, mushroom pizza. The "choose your toppings" service works well, when customers can choose what will be inside.

In addition to pizza, the menu usually includes fries, spaghetti, hot and cold drinks.

Pizzeria advertising

For promotion, it is important to create a virtual "showcase": a website and a mobile application where customers can share their impressions, familiarize themselves with the menu and make an order promptly.

For the promotion of pizza is important good traffic and bright signage. In this case, the flow of customers "from the street" is ensured. It is also important to develop your logo and brand, order napkins and boxes with this logo. Such ways of promotion work well:

• flyers and leaflets,
• outdoor advertising,
• elevator ads,
• advancement in social networks,
• videos,
• participation in exhibitions and major city events,
• loyalty programs.

Such a simple task often puts the entrepreneur at a dead end. The names can be divided into three groups:

• Containing the word "pizza." PizzaHouse, Fire Pizza, Pizburger, Don Pizzerino. The advantage of these titles is. is that the customer immediately understands what kind of dish is being sold in the establishment.
• Italian. They are not always related to pizza, but they bring to mind Italian cuisine. The language is very melodic, so you won't have to search long for an acceptable word: Florence, Felicita, Bon Appetit, Pronto, Sicily, and so on.
• Original. There's no hint of pizza in these names, but they stand out for their brightness and unexpectedness. Who would have guessed that a place called Pumpkin would sell the best margarita in town?

Expenses

The amount of expenses and income depends on the format and scale of the business. A small point on wheels or delivery can be opened for 300,000-400,000 roubles. Home production will cost a minimal amount, but a full-fledged café or restaurant needs at least 1 million roubles. The main item of expenditure is the repair of the premises and the purchase of equipment and furniture.

Monthly expenses - from 100,000 rubles.

Reaching the pizza place

Let's calculate the approximate earnings:

Cost price - 125 p.

The price of a ready-made pizza is 600 p on average.

Sale of pieces per month - 1500 pieces

Monthly revenue (minus cost of products) - more than 700,000 p.

These are rough figures - you need to make an accurate calculation for your business.

How to open a pizzeria at home

Home pizzeria is a relatively new format that is gradually gaining popularity. The key word in this business is "homemade pizza". Customers are attracted by the prospect of eating homemade pizza, which tastes better than the one whose preparation is put on the stream. According to preliminary estimates, to open a business will require no more than 35,000 rubles. Payback period is about three months. Average revenue per month - up to 30 00 rubles.

It should be borne in mind that the main audience of home pizzeria are middle-class customers, for whom the elite establishments are too expensive, and in cheap ones too noisy. If there are not enough budget pizzerias in the city, and large competitors have problems with delivery, then with good marketing business is sure to find its client.

How to open a pizza delivery

To deliver pizza, you need to carefully choose a place for the institution. It should be a point from which you can quickly bring a hot dish to any corner of the city. Pizza delivery requires a minimum expenditure on equipment and rental of premises (only the kitchen is needed), but this advantage is immediately "offset" by the need to hire a staff of couriers, gasoline costs or car rental.

In small towns, pizzerias contract with local cab services. In larger cities, it is possible to contract with courier services, but it is cheaper and more profitable to hire their own couriers employees with personal transportation. And it does not necessarily have to be a car. Delivering pizzas on motorcycles is an old practice that is popular in Italy itself. Pizza delivery is usually offered free of charge if the order is not less than a certain amount. 

Italian cuisine is considered one of the most popular in the world. Pasta, lasagna, risotto, focaccia, bruschetta, carpaccio - this is the gastronomic romance that is inherent only in Italian cuisine. The names alone cause a slight delight and anticipation of a holiday for the stomach. Thematic establishments serving high-class pizza according to original recipes will always find their client.