Advertising is a field that beckons with the exorbitant marketing budgets of corporations. Today, advertising is everywhere - in newspapers and on the internet, on radio and TV - but it is still in demand. Therefore, opening your own agency seems to be a very promising project that will immediately begin to bring profit. But how much does it cost to organize such a business, and what efforts should be made to open an advertising agency from scratch? Let's look at all the details.
- Step-by-step action plan for opening an advertising agency
- Room
- Equipment
- Business registration
- Staff selection
- Advertisement
- How much does it cost to open an advertising agency
- How much you can earn from an advertising agency
- How to open an advertising business with minimal investments
- Virtual advertising agency promotion
- The nuances of the advertising business
Step-by-step action plan for opening an advertising agency
Often newcomers in the advertising business do not think about what advertising direction to choose for the implementation of their business plan, but later come to a fairly narrow specialization.
It could be:
- promotions, PR;
- outdoor advertising;
- printing;
- media information;
- large format printing;
- website development.
Room
You need to find a room in your city up to 30 m2It is possible without expensive renovations, as this office is mainly for employees, not for clients. You can work with clients remotely online or on their premises. Therefore, the advertising agency can be located in an apartment on the first floor, in a basement or semi-basement.
If you plan to communicate with clients in the office, the closer it is to the center and the more presentable it looks - the better.
Equipment
You will need equipment: computers, printers, uninterruptible power supplies, scanners. It is not worth saving money here: it is advisable to buy high-performance, modern models that allow you to realize all the possibilities of powerful graphic editors. The same applies to printers and scanners. On average, you will have to spend from 30,000 to 250,000 rubles for a computer, and the cost of printing and copying equipment starts at 30,000 rubles.
We also need household appliances and furniture. You need desks for computers and other equipment, chairs or armchairs for employees. It is also necessary to buy a microwave oven, an electric kettle, crockery, a sofa for employees to rest on. All this will cost around 70,000 roubles.
The above calculations apply to an advertising agency with a minimum staff of three specialists. If the staff is increased, the costs increase proportionally.
Business registration
To open an advertising agency in your city, you need to officially register as a sole proprietorship or LLC.
OKVED code for registration 73.11 - activities of advertising agencies.
Opening, registration of IE will not take more than 5 working days and will require minimal investment (payment of state duty 800 rubles, opening a bank account). Open an LLC
Tax regime - simplified taxation system Income.
Staff selection
Finding advertising professionals today is very difficult:
- High-quality specialists already work for large advertising agencies and receive impressive sums for this, so they are unlikely to want to raise a small unknown agency from scratch.
- The demand in the advertising business for people who are capable of generating non-standard ideas. They are intercepted by large agencies - or such people try to open an advertising agency on their own. And the most unpleasant moment for an employer is when a young specialist gains experience, builds up a clientele, and goes off on his own.
You will need marketers as well as designers, a manager and a project manager. Accounting can be outsourced.
It turns out that in the first couple of years it is necessary to create a team of enthusiastic dreamers from scratch or pay high salaries, organize appropriate working conditions for professionals.
Advertisement
The best advertising channel is word of mouth. You can also use:
- outdoor advertising,
- contextual and targeting advertising (at least a simple one-page website is needed and social networks),
- placement of information in the city reference publications of the city,
- Calling the customer base on the phone.
How much does it cost to open an advertising agency
The amount of investment in opening an advertising agency is 150,000 - 500,000 rubles - depending on the services provided, the area and location of the office, the number of staff. Approximate calculation of investments for opening a small advertising agency with an office in the suburbs and 2 employees:
- Rent of the premises - from 20,000 rubles.
- Repair - from 30,000 rubles.
- Purchase of equipment, office equipment - from 100,000 rubles.
- Business registration - from 10,000 rubles.
- Advertising - the amount varies.
If you want to open an outdoor advertising agency, the initial investment will be higher, because you will have to buy tools, ladders, all sorts of devices for installers of advertising. Also, you will need a car on which you will transport the manufactured signs, banners, etc.
How much you can earn from an advertising agency
Revenues depend on specialization, number of orders and region. Let's look at the example of printing. When ordering 10,000 leaflets, the client will pay 35,000 roubles to the agency. 5 % of the check will get a manager for client search, about 15 000 - 20 000 rubles will get the printing house. The rest is the agency's earnings. On average, the markup on an advertising agency's services is 40-50% over the cost of the service.
The payback for an agency is on average three months to a year.
How to open an advertising business with minimal investments
There is an option of organizing an advertising business without cost. This is a virtual advertising studio, for which you will need neither premises nor employees - at first you can work on your own.
The only thing you will be required to do is invest time and effort in learning. You'll need:
- Learn Photoshop, Corel Draw and other graphic editors.
- Study the history of advertising, significant events that changed the industry, and modern ways and techniques of working. An advertising agency is successful if it offers clients non-standard, new solutions.
- Develop imaginative thinking, learn to draw, combine different images. Graphic editors can be a good help here.
- Know the technical nuances associated with file extensions, file sizes and the impact of this parameter on image quality.
- Explore website building. Here you can choose a comfortable development environment - a graphical website builder, which will greatly facilitate the creation and approach the opening of a virtual studio to create advertising.
- Understand the technical features of buying a domain, hosting, launching the resource on the network, its optimization.
The next stage is the promotion of the business. First of all, you will need a portfolio - a collection of your thematic works. Then follows the search for customers - working with links, social networks, freelance exchanges, resources that hold competitions.
An obvious plus of opening a virtual advertising business is the possibility of working at home and not only in your own city. Clients will come from all over the Russian-speaking internet space. You can create outdoor advertising and the corporate image of companies, and carry out rebranding.
Another plus of this kind of business is that it does not need to be registered, so there is no need to spend time studying a list of documents, collecting them and dealing with other paperwork. It is enough to register as a self-employed citizen.
Virtual advertising agency promotion
It is profitable to organize a virtual advertising agency on your own. But you have to be realistic and realize that it will take a lot of time to go through all the stages from beginner to advertising freelance shark.
The first step is to buy a website. Its development may cost 10,000 or 1,000,000 rubles, it all depends on the financial capabilities of the customer. The second step is the promotion of the site. The cost of this service also starts at 10,000 rubles and increases depending on the methods and technologies used for promotion. The third step is finding enthusiastic like-minded people - companions who want to organize their own business with minimal or no financial investment.
The nuances of the advertising business
It is important to choose a memorable name for the advertising agency, make a bright sign, which is viewed from afar.
Don't expect big clients right away, you need to be ready to work with representatives first small businesses and private clients.
The key to success is not to rent an expensive office in the city center, but to research the market, introduce new directions and services, and find customers.
You can expand your list of services by arranging in advance with freelancers to whom you will pass orders as they come in.
Large cities have a lot of competition and require a large budget for promotion.
You can open an advertising agency in different ways, each of which has its own peculiarities. But with the right approach, the business can pay off in the first few months of operation.
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