Stages of opening a private dental office

Quality dental services are always in demand. Today, people pay a lot of attention to the health of their teeth and want to keep them in perfect condition. Opening your own dental office or a small clinic with the right approach will allow you to make a significant profit, because treatment, prosthetics and preventive procedures are not cheap.

But starting your own business from scratch will require an impressive investment and a rational approach to the organization of its activities. In the article we will understand how to open a dentistry from scratch in Russia and how much it will cost.

Is special education important?

Education is necessary if you plan to open a dental office and work there as a dentist. If the owner of the business will be engaged in attracting clients, development and the commercial part in general, the entrepreneur does not need to be a practicing dentist and have a diploma.

Areas of work:

1. Dental treatment (therapeutic area).
2. Improving the appearance (cosmetic dentistry) - this includes whitening and other procedures.
3. Surgery, orthodontics (tooth extraction).
4. Implantology (implant placement).
5. Pediatric Dentistry.

But one dentist cannot provide all services, because each dentist has his or her own specialty. Therefore, for an office with 1-2 chairs, you will have to choose a specialization - for example, only therapeutic and aesthetic dentistry.

Room

To open your own clinic or office, you need to find premises. If it is not possible to buy it, there is still the option of long-term rent.

In terms of floor space, on average, one chair requires between 10 m² space for the doctor to work properly. Consider also the need for a receptionist's desk, a sanitary unit, a utility room and a waiting area. To open a modest dental office, you can use a standard one-room apartment with an area of 32-36 meters².

Most often dentistry is opened in remodeled apartments of the first floors of residential buildings or in small freestanding buildings. It is very important that the premises be removed from the housing stock and equipped in accordance with the requirements of the Sanitary and Epidemiological Station. In order to open a clinic, it is possible to buy out several adjacent apartments.

Your office should be easy to get to. Choose locations with good pedestrian traffic and transportation accessibility.

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Equipment

A standard set of equipment consists of:

1. Dental unit - from 200,000 to 600,000 rubles.
2. Additional equipment, tools - 300,000 rubles.
3. Furniture - from 100,000 rubles.
4. X-ray, the cost of which starts at 1,500,000 rubles (not required).

The minimum cost of equipment and furniture for a small office for one chair - 600 000 rubles.

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Before purchasing equipment, it is worthwhile to engage a specialist for advice. Ideally, you should recruit staff before you open a private dental clinic and order equipment with their wishes in mind. This will significantly raise the level of service.

Papers

Another step, which requires time and nerves, will require registration of the clinic. To open a dental clinic, you need to obtain many permits:

• for the redevelopment of the premises - issued by the Architectural Department;
• permission to open - from SES and firemen;
• A medical license authorizing the practice of dentistry;
• permission to use an X-ray machine (if available)

Licensing of a dental office takes 1-2 months. To obtain a license, copies of passports, certificates of clinic staff, and a list of dental equipment are provided.

We need to sole proprietorshipand to assign OKVED code 86.23 "Dental practice". Taxation system - simplified (simplified taxation system income).

Recruitment

A dental office must provide top-notch services, and this is impossible without a team of professionals. If you can save money on repairs and equipment, you can't save money on staff.

Dentists in private offices work for a percentage of revenue, it varies from 20 to 25%. Nurses, orderlies, administrators receive a fixed rate from 100 to 400 dollars. Approximately on the staff it is necessary to spend about a quarter of the profit. But it should be considered that it is the staff that makes a dental office or clinic profitable.

The possible level of profit is up to 20,000 dollars a month from one chair. This is a realistic figure for the capital region, provided the clinic is well promoted.

Marketing plan

The main channels of promotion:

1. Word of mouth.
2. Outdoor advertising
3. Flyers, business cards,
4. Internet promotion (website, social media).
5. Thoughtful pricing policy with discounts for regular customers.

The specifics of the business are such that most often go to the dentist "by acquaintance", so it is very important to attract the first loyal customers who will then recommend you to their friends and acquaintances.

How much does it cost to open a dental office

We have already given estimates for the equipment of an office with one dental chair - 600,000 roubles. Equipment is the main item of expenditure. You will also need to pay rent (if the premises are not owned) - about 30,000, registration and obtaining a license (about 40,000), advertising (if necessary).

The costs of opening an office with one chair, where the entrepreneur himself works, will amount to at least 700,000 roubles. If you open a clinic for several workplaces with hired staff, the costs will amount to several million roubles.

Monthly expenses of the clinic for 1 chair - only rent, advertising (if necessary), taxes and purchase of consumables - 50,000 rubles or a little more. For a large clinic, the amount for rent and advertising increases, and you also need to pay staff salaries.

Don't forget to budget a small amount for maintenance and routine equipment repairs.

How much you can earn from a dental clinic

Let's assume that the private office is equipped with two chairs, the revenue is 1 million rubles per month.

• Pay staff salaries - 25%;
• Purchase consumables - up to 10% of profit;
• To pay the rent - 30,000 rubles;
• Pay running costs, including business expenses - up to 5% of profit.

Net income in this case will amount to 570,000 rubles.

How to make sure that opening a dentistry is the first step to building a brand and a successful network of clinics? The main requirement is a rational approach to capital investment.

The second thing is to remember the division of labor. Dentistry requires promotion: it is not enough just to open a business, it has to be developed. Thirdly, the quality of services must always come first.

Possible risks

The main challenges are:

1. Difficulties in recruitment as good doctors have long been employed or prefer to be self-employed.
2. Regular inspections.
3. Competition from both other private clinics and free public clinics.
4. Crisis, falling purchasing power of the population.

Lastly, we recommend you to watch some useful videos on the topic:

We hope you found the information useful and interesting!

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  Where do I start when opening a 2 chair dentistry?

  Start by developing a clinic concept, selecting a suitable space and analyzing the demand for dental services in your chosen area.

  How much does it cost to open a 2 chair dentistry?

  Major costs include renting space, purchasing dental units, x-ray equipment, supplies and licensing. The total amount depends on the level of equipment and renovations.

  What documents do I need to open a dentistry?

  Opening will require registering medical activities, obtaining licenses, and entering into equipment maintenance agreements.