To say that it is easy to earn money from a community in VK can only be said by those who have never done it themselves. In theory, everything is very simple and understandable, but in fact this type of earnings requires effort. In the article we will tell the readers of the site Lady BusinessHow to make money on a group in contact a beginner and how real it is.
Earnings on VKontakte group
Most often, earning money in VKontakte is related to creating your own community - a group or a publik. You can earn money from a group in different ways:
- Sell your goods and services there.
- Make money from advertising.
- Make money from affiliate programs (actually - help sell other people's goods and services for a commission).
The first thing you need to do is to create your group and determine its topic. If you are going to do merchandising and services, the theme is obvious. If the goal is to make money from advertising, the topic can be anything. It is difficult to come up with something fundamentally new in VKontakte today. Not bad can go well financial topics - analytics for people in a simple understandable language, without abstruse terms. Difficult topics for monetization:
- Children, from pregnancy through kindergarten;
- Jockstrap - workout techniques, chemistry, and sports nutrition;
- Computer games are already hyped projects.
But this does not mean that topics categorically can not be taken, with a great desire they can be promoted and make money VKontakte. Their plus - a huge amount of information, and the minus - it is common knowledge and available to everyone.
Ways to promote the community
The first condition for earnings on the VK group is a large number of subscribers. You can attract them in several ways:
- Friends, relatives, acquaintances - a good base for launching word of mouth, which the first time for free will bring an increase in the number of subscribers in contact;
- Buy advertising on the VKontakte exchange or directly through the administrators of the community of similar topics;
- Mutual PR with other publicks (but you need to gain a certain base of subscribers to do this);
- Special services for attracting visitors, which allow you to gain likes. But you need to use them very carefully;
- Youtube - posting short videos that will motivate people to subscribe. They should be short, succinct, informative. Also on video viewing you can make money.
Attention! Without active promotion will not succeed quickly. For promotion it is necessary to use all possible ways, and it should be done as effectively as possible.
Without investment, you can promote a group in contact, if you manually write to people and offer to subscribe. But this is very time-consuming, and subscribers will be added slowly.
Ideas for good publics
Developed groups and publiques VKontakte, on which you can earn good money, are considered to be those with 50,000 subscribers and more. Ideally, this is 300,000 to 1,000,000 people.
But you should not chase only quantity - the quality of your audience is of great importance. You can inexpensively "crowd" bots and uninterested people into the group, who will sign up for money. But they will not like posts and write comments, that is, the community will look "dead" and will not interest advertisers.
So your goal is not millions of subscribers at any cost, but publishing quality content and attracting an engaged audience.
Some of the good ideas that you can really make a lot of money from are:
- A group about the city. There is no point in making another public about Moscow or St. Petersburg, since there are already promoted and well-known communities there. But if you live in a small city, which does not have an actively developing group in VK, why not earn in this way? First, in a small town information will quickly spread. Secondly, many advertisers will want to advertise their services on the wall of your community in contact.
- Original goods on Aliexpress. The topic is a bit hackneyed, but if you yourself will look for interesting things on this resource and sell them through affiliate links, the profit will be quite high.
- "Overheard" in your city. Surely you know this frank publick, on which subscribers leave their anonymous opinions or share their experiences. This direction is interesting to people, and promoted groups can earn good money on advertising.
How to earn on VKontakte advertising
The most common way to make money in VK is to place ads.
The idea is as follows: you create a group or a public, publish content, and promote the community. Then between the usual publications insert posts from advertisers, for which you pay money, with links that will throw the user to the page or site of the customer. The cost of placement can reach 800 rubles for 12 hours. Considering that there are several such links, a good amount of money per day. For example, with a large attendance can receive from 3000 rubles per day, which is almost 100 000 rubles per month.
Earnings depend on the number of subscribers, topics and level of activity in the community.
It is possible to attract special exchanges for placing links. It is enough to add a group to these services and track the process of generating profit in contact with the help of special functions.
Earnings on affiliate programs
Another option is affiliate programs. But note that some of them are blocked in the social network. Earnings from affiliate programs can be considered a side job, but it will allow you to learn the nuances of VKontakte.
The essence of earning on affiliates is very simple: you find an affiliate program on the Internet (now they are almost all sellers, as well as infobusinessmen), register and get an affiliate link. You place it in a post in your community. If a person follows the link and buys a product/orders a service, you will get a percentage of their payment.
The link should match the theme of the group. There is no point in trying to sell car parts in a group for vegetarians. Beauty services, clothes and cosmetics sell well in women's groups, children's goods in groups for parents, etc.
VKontakte also has a video affiliate program for communities with 250,000 subscribers or more. After a video is uploaded to a community, it is moderated, advertising appears, and the community owner receives income.
How to earn on selling goods and services
Trading is a traditional way of making money in social networks. It can be divided into 2 directions:
- Resale of goods. To do this, it is necessary to find suppliers offering favorable prices. As a rule, these are resources that offer the purchase of goods in bulk;
- Sales of own goods by VCs
You can use VK as an additional source of sales or sell only through it.
If you already have your own business, you can create a page in VK and other social networks - as a regular community with photos of goods, reviews and contact information. It is desirable to "dilute" the sales posts with the publication of useful content on the topic.
You can also sell things made by your own hands. But here it is necessary to organize the distribution of orders with the help of delivery services. About, how to make money on homemade toyswe've already told you about it.
An example of selling your own goods:
It is also possible to trade in other people's goods, but this comes with certain difficulties:
- It is necessary to have a good knowledge of the product, its characteristics;
- Vendor websites are usually in Chinese. This makes it very difficult to work with them, as regular browser translators and other similar programs are not known for their accuracy;
- No one guarantees that the product will reach on time;
- High level of competition.
Another option is to organize sales of goods on the basis of the social network itself, which acts as an online store.
VKontakte is also a thriving place for the sale of services - coaches, teachers and tutors, beauty masters, lawyers, psychologists, designers, and many others are represented here. A huge number of specialists receive orders exclusively from VK, even without having their own website.
Part of the audience has moved to Instagram, but VKontakte continues to be in demand. The algorithm for creating and promoting a community for the sale of services is the same as for the sale of goods.
Social media advertising is the main channel for attracting customers for small businesses because it is cheap and effective if you think carefully about the advertising campaign. Without having a presence on VKontakte and other social networks, you lose some of your customers.
The second option is when you organize sales of goods on the basis of the social network itself. In this case, it acts as your online store created in VK.
Additional ways to earn money in VKontakte
Let's briefly consider other ways to make money.
- Promotion of other people's accounts whose owners cannot or do not want to promote themselves. The purpose of promotion is to get new subscribers, reposts and likes, and to create activity in the group. Usually promotion is done by a specialist who has already promoted at least one group or public.
- Selling communities. Groups and publiques can be bought and sold through special services. You can create a group from scratch, monetize it and sell it. Another option is to buy a group, develop it and sell it for more money.
- Work and freelancing in VKontakte. You can provide services in copywriting, design, SMM, application development and other areas. You can look for work in VKontakte itself (there are communities with vacancies), as well as on job search sites, freelance exchanges, directly in large groups and publiques (when they need specialists, they write about it), in Telegram, etc.
- Another way to earn money is by watching videos, joining VK groups, posting, likes. But it is pennies, comparable to earnings on buxes. This method can be considered as a part-time job for schoolchildren.
Finally, we recommend you to read the video, which talks about earning money on your own community in social networks:
As you can see, to get income on the social network VK, you will have to try. If you do not have your own business, among all of the above options, the most realistic way to earn money is by displaying advertisements.
Also not to be missed:
- Income ideas for girls on the Internet
- Advertising soap as a business
- How to open a second hand shop from scratch
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